About us

About Us

Founded by Shrey and Siddharth — two boys from Delhi who turned their grind into a brand — PRYME is more than just an activewear label. It’s a vision born from sweat, setbacks, and self-belief.
We didn’t start PRYME to sell clothes.
We started it to build a culture. A mindset. A new wave of purpose-driven, street-inspired fitness fashion that refuses to settle.
Built at the intersection of performance and personality, PRYME is for the ones who train hard, hustle harder, and carry that energy beyond the gym.
From late-night brainstorming to early morning workouts, every thread of PRYME carries the story of discipline, ambition, and unapologetic belief.

Our Journey

PRYME was born out of struggle — not shortcuts. From being just two college kids with a dream to building India’s own gymwear × streetwear movement, our journey has been fueled by one thing: belief.
We’ve faced the doubts, the rejections, and the “yeh possible nahi hai” voices. But every rep in the gym, every sleepless night spent planning, and every setback turned into a lesson — shaped PRYME into what it is today.
This brand isn’t built in boardrooms. It’s built in real gyms, on crowded Delhi streets, and in the moments when giving up felt easier than pushing through.
That’s why PRYME isn’t just clothing. It’s a reminder that nothing great comes easy. It’s for everyone who’s grinding silently today for the victory they’ll celebrate tomorrow.
→ Nothing Given. Everything Earned.